Short answer: a B2B platform in India went from being named in 4.7% of AI answers to 57% in about 3 months, measured across ChatGPT, Gemini and Perplexity. A K-12 school in India went from 17% to 73% in about 5 months.
B2B platform, India: 4.7% → 57% in about 3 months
| Client | B2B platform serving business customers across India (name withheld) |
| Assistants measured | ChatGPT, Gemini, Perplexity |
| Before | Named in 4.7% of answers to category questions |
| After | Named in 57% of answers, about 3 months later |
What we found
The platform ranked in normal search, but AI assistants rarely named it when buyers asked for options in its category. Key numbers about the company differed from page to page, so assistants had no single fact to repeat.
What changed
- Checked that AI search crawlers could reach and read the site.
- Agreed one set of company facts and numbers, and used the same short company description across the site and profiles.
- Added structured data describing the organisation and its pages.
- Built out profiles on third-party B2B review and listing sites.
- Set up Bing Webmaster Tools and IndexNow, so assistants that rely on Bing see changes sooner.
- Tracked a fixed set of prompts throughout.
K-12 school, India: 17% → 73% in about 5 months
| Client | K-12 school in India (name withheld) |
| Questions | The admissions questions parents ask: best schools in the area, fees, facilities, results |
| Before | Named in 17% of AI answers |
| After | Named in 73% of AI answers, about 5 months later |
What changed
- A full audit of how AI assistants, search results and listings described the school.
- An approved facts sheet agreed with the school, covering the details parents ask about.
- Those facts corrected and stated plainly on the website, the Google Business Profile and listings.
What these results do and don't show
- They are two clients, measured by TrustCited, not by an independent auditor.
- The B2B result covers three assistants; current checks cover six. See the methodology.
- AI answers vary, and the same fixes won't produce the same numbers for every business. Nobody can guarantee AI visibility.
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